Carl Kowalski Vice President Business Development Nuasis "We were about 6 months away from launching our company, and we didn't have a VP Marketing to do it. It was important to begin the planning, so we hired Joe to get the process started. He interviewed all of us, coordinated a consensus of our objectives, put together a preliminary budget, began the search for a PR firm (and found us an excellent one when that was very difficult to do), expanded our web site, and generally became our marketing leader. When we did hire our VP Marketing, the launch was well down the road and we were able to implement our plans on time and very successfully. Joe proved to be a great mentor and was very well liked by everyone." David Gould Vice President Marketing InterPro "We were in the process of hiring a new sales force, and the new sales personnel needed a tool to make them comfortable with cold calls and get them 'in the door'. We had been trying to develop an ROI spreadsheet, but it wasn't very far along and didn't look professional. We asked Joe to take the project over. He interviewed the sales staff and developed a first draft of the ROI tool within about a week. The sales people loved it so much they wouldn't wait for our official release before they began using it. About a month later, Joe interviewed the sales people again and updated the ROI tool making it more complete, easier to use, and made it look even more fantastic. It was a big win." Gerald H. Peters President and CEO The SoftLife Corporation "We started our company in 2001, and by 2002 had developed a software development tool that we were unsure how to position and market. We hired Joe to help us develop a strategy for moving forward. Joe provided great insight into the software arena and helped us focus our efforts. His guidance was invaluable." John Simpson President and CEO CyberBills "I met Joe in 1996 at a prior company where he was consulting. When I started CyberBills in 1998, I asked Joe to help me in a few areas - especially in pricing. He successfully developed a general outline and then the details of our pricing scheme which we continue to use for the life of the company. His insight and experience were extremely helpful to me. And the fact that he took his compensation in stock was very appreciated." Dan Lucarini VP Product Marketing IMR "As a startup software company, Joe's impressive software marketing experience was extremely valuable to our management team. We engaged Joe to analyze our pricing and licensing. As a result of implementing his strategies, our average sale price increased over 100% within 12 months! Joe also became a mentor to me, willing to share his wisdom, which was a true value-add above and beyond the engagement." Katharine Boshkoff VP Marketing, Ceridian VP Marketing, TesserAct "I met Joe at Integral Systems where he was consulting with the marketing department and CEO. When I moved to TesserAct (a leading HR enterprise software supplier) as VP Marketing in 1995, I asked him to help us in a few areas. He managed and completed a number of projects including:
He was a senior member making many presentations to executive management at Ceridian and generally involved with the product strategies, competitive analyses, and managing the revenue and P&L projections." Fran Swanson President Integral Systems Inc. "While I was President and CEO of Integral Systems, Inc., Joe Seidler was a Consultant reporting directly to me. His task was to evaluate the marketplace for Human Resources Software and develop a business plan for a three year period. He developed three different scenarios with charts and graphs that I could use to present the results to the Board of Directors. The Business Plan was first rate and a pleasure for me to present to the Board and was well received by the Board. In addition to this important study, I used Joe as a sounding board for many of my day to day executive chores. This included the sell off of part of the business, a reorganization of the company and downsizing strategies. Joe provided many thoughtful ideas and considerations in my planning. His knowledge of the HR business and Integral in particular provided me with invaluable counsel. I would not hesitate to use Joe again in the future." Dick Strayer Founder Strayer Consulting "The difficult part of selling intangible services is to translate them into concrete 'need solutions'. Joe helped me connect the dots between what we did and what the companies really want. The tangible product focus, coupled with ensuring that the 'products' met critical company needs, made the brochure a much more powerful sales tool." |
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