MARKETING CONSULTING CLIENTS:
CALICO - San Jose, CA
Calico (acquired by PeopleSoft) was a leading provider of software and services that enable companies to sell complex products and services over the Internet. I developed updated product pricing and produced a completely new sales pricing guide.
NUASIS - San Jose, CA
Nuasis (acquired by Intervoice) is an Application Service Provider (ASP) offering the first fully digital, mixed-media Internet contact center that integrates traditional voice with e-mail and web contacts. I prepared product and company launch plan and managed the first phase of its execution.
CONCUR HR - Oakland, CA
Concur HR (acquired by RCM Technologies) developed and marketed a suite of web-based HR applications. I developed product launch plan and trained staff on its implementation.
ePROPOSE - San Francisco, CA
ePropose offers a breakthrough software platform that enables a powerful new class of collaborative commerce applications. I developed product pricing strategy.
INTERPRO - Pleasanton, CA
InterPro developed and marketed Travel & Expense software. I assisted in the development of new business plan to expand scope of company, created new product pricing, and developed sales ROI model.
SOFTLIFE - Chicago, IL
The SoftLife Corporation developed and markets an XML-based business software development and deployment platform. I developed a go-to-market marketing strategy.
MOTO DEVELOPMENT GROUP - San Francisco, CA
Moto designs and develops products for their clients including solutions that range from traditional physical devices to technologies used as key differentiators for content that drive the quality of the user experience. I managed the process of developing a strategic marketing plan and introduced management to MARCOM consultants who could implement the plan.
INTERWISE - Santa Clara, CA
InterWise (acquired by AT&T) markets live eLearning software and hosting services over the Internet. I assisted in new pricing for North America, Israel and Europe and delivering a sales pricing guide.
IMR - Denver, CO
IMR (acquired by Captaris) produces imaging archival and retrieval software products. I assisted in new pricing, vertical market planning and product management process.
CYBERBILLS - Santa Clara, CA
CyberBills provides bill management and payment via the Internet. I assisted with pricing and finalizing business strategy.
RIGHTPOINT - San Mateo, CA
Rightpoint (acquired by Infor) provides solutions for designing and implementing real-time
marketing systems. I assisted in development of an updated Business Plan.
ASYST SOFTWARE - San Jose, CA
ASI develops equipment automation software for the semiconductor industry. I developed and coordinated the launch plan for announcing their first major product line.
SSA Marine - Seattle, WA
SSA is a $1B marine terminal operator at major ports around the world. I developed business, product and pricing strategies for new client/server Marine Terminal Mgt. System.
LIVE PICTURE - Scotts Valley, CA
Live Picture (acquired by MGI) produces advanced imaging software products for the internet. I developed updated pricing strategies.
CERIDIAN - Minneapolis, MN
Ceridian is a $500M service bureau for producing payroll checks and filing taxes, and supplies HR software for small-to-very large organizations. I evaluated product lines and produced executive reports and presentations on current strategies and possible alternatives to improve revenue and profit. This led to developing a new product support plan optimizing support resources based on revenue and profit.
TESSERACT - San Francisco, CA
TesserAct (acquired by Empagio) produces and markets HR mainframe software to large organizations. I directed and participated in the launch planning and implementation of new client/server Kiosk product line. Principal player in developing new pricing and product guide.
INTEGRAL / INPOWER - Walnut Creek, CA
Integral (acquired by PRG) produces and markets HR and Financial software on mainframe and client/server systems. Revenue approximately $50M. Evaluated all product lines and recommended strategies to improve revenue and profit. This led to selling off certain product lines and improving profit significantly. I directed and participated in the launch planning and implementation of new client/server product line. Principal player in developing new marketing collateral and competitive information.